Dear Physical Therapist,
It’s Paul Gough here with a very important message about the FUTURE of your PT practice.
If you are running a PT business and are stuck inside of the insurance system, you won’t need reminding that insurance companies are conspiring to make your life harder, working longer hours, for less and less money.
Medicare has announced another 3% cut in 2025 and it won’t be long before other carriers follow. If you’re existing on already thin profit margins, chances are this one cut alone will wipe away your profit.
And, if you market PT direct to the public, avoiding the broken insurance system, asking for cash payment, and plan to do more of it, you are dealing with major challenges that are making it almost impossible to run a PROFITABLE PT clinic that you can be proud to own and run.
Whatever type of clinic you own and run, there’s the issue of global economic chaos, leads getting more expensive and taking longer to convert to patients and doctors are more likely than ever to refer into the system that they’re part of.
Doctors have NEVER been supportive of cash PTs – but it seems these days they’re not even wanting to support the small, intendent insurance PT clinics that many PTs reading this letter own and run.
If you’re finding the marketing to direct patients process difficult right now, you’re not alone.
Many PT clinics who are moving away from doctors and into the world of direct marketing are saying the same things.
Others who are dependent on referrals or their doctor network for new patients are finding they’re hitting a ceiling with referrals drying up and they’re realizing too late that they should be using multiple marketing methods to attract patients.
Even if you have a great service or you’re highly skilled – it makes no difference.
In my experience, of working with 1000+ PT clinic owners over the last 10 years, having a great service or being highly skilled means very little to your profit. That is never the problem.
What is a huge problem – a terrible problem – is the assumption that because you’ve got great PT skills, and a great reputation, that in itself will get you the clients you need.
Bluntly, it won’t.
Not what we were told at PT school – but very true.
At this point, I think we can all justifiably feel very sorry for ourselves.
Coming to terms with the fact that the blood, sweat and tears you and I put into learning new clinical skills and perfecting our service, has virtually nothing to do with getting new patients, finding decent staff and higher profits, is one of the hardest things any practice owner has to get their head around. It’s almost heart-breaking.
But, we also need to get over it because there’s absolutely nothing we can do about it.
Now here’s the good news:
If getting all of the clients you need isn’t just based upon the quality of what you sell, what is it based upon?
That’s EASY. It’s also CLEAR…
The practices that excel do it with POWERFUL MARKETING.
They have mastered online, AI, automation and direct marketing and they use all of that to attract the right type of clients, happy to pay the right type of prices, that makes being in business worthwhile and profitable.
If that’s what YOU want, I have a solution for you that could very well change the course of YOUR future…
CURRENTLY 50% OFF UNTIL October 7th
Just 20 Available. $997 Now Just $497
CURRENTLY 20% OFF UNTIL October 7th
Just 20 Available. $997 Now Just $797
Please use this ticket option if you have been to a Paul Gough event in the last 12 months and are NOT a Mastermind Member.
You will get everything included in the ALL ACCESS option (4-Days).
Private Practice Marketer LIVE is a 3-Day, total IMMERSION marketing event that could very well change everything for you.
It’s already been attended by 1000+ clinic owners and many have had their fortunes CHANGED for the better.
At PPM LIVE we discuss the marketing strategies and methods that are working right now, helping PTs like you right NOW, to move away from the broken insurance system and towards more lucrative and rewarding business models.
What is most fascinating about PPM LIVE, is that when you attend you will realize that you don’t need a wholesale change to your business or life, there’s more likely one or two simple adjustments that you need to make that will make all of the difference and very likely add an additional $100K or more to your bottom line.
At Private Practice Marketer Live, we’re going to show you a better way than relying upon insurance or hearing “no” from patients who do not respect PT enough to want to pay for it.
We’re going to change the course of your FUTURE for the better.
We’re going to FINALLY set you free from the insurance trap, the indignity of waiting on hold for hours only to have claims denied, and those doctors who treat you like a 3rd class citizen in health care.
The reality for most PTs is that the future does NOT look good.
You are in a race against time to change the course of your DESTINY….
As it stands, doing what you’re doing, you’re probably not going to make the money you want and the financial freedom that you crave is simply NOT possible if you continue to follow the current trajectory of your future.
That’s why this event has come at the perfect time for you and booking your ticket today is likely the very best thing you can do TODAY.
This is the 3rd Annual PPM LIVE event and at each one we like to “theme” it up…
Last year was “Austin Powers”, this year is Back to the Future.
Why?
Well, the reality is that there once WAS a time when PT practices could succeed inside the insurance system and there WAS a time the economy favoured PT clinics, making it very easy to make money and be profitable.
But, you would need a TIME MACHINE in order to go back to those days.
Luckily for you, I happened to stumble across one – a ‘Delorean’ – that I found at an exotic car show in Celebration, Florida, where I live.
Anyway, I hopped in it, and I used it to go BACK in time…
You might not believe me, but…
In the PAST, it was clear that PT’s USED to make lots of money from running a private practice.
In the year 1955, Insurance companies reimbursed quickly and fairly with little if any denials, patient co-pay was minimal and staff PT’s didn’t expect the earth in their pay check each month.
Landlords were FAIR, government respected small business owners and interest rates were low. Best of all, PT’s made a BIG, healthy profit.
It was a great time to be an owner.
But, in the FUTURE, that’s not the case. It’s even WORSE than it is in 2024.
After a quick trip to 1955, I used my Time Machine to transport me to the year 2035.
And what I saw in the future does not look good for ANY PT.
In the FUTURE,
The future is full of “pin-heads”, “slackers” and CASH-PT is non existent.
Such things as “CRYPTO-CHIROPRACTORS” are on every street corner who dominate the rehab profession.
(It’s REALLY awful!)
Not just that, ALL of the insurance companies are run by a health tyrant know as BIFF TANNON – and the real bad news is that he HATES PT!
In the future, the only profitable PT clinics that exist are owned by Physicians, COPAY is $1000 per session of PT, and everyone’s health insurance premium is above $100K.
Insurance companies are paying PT’s less than $20 per visit, Doctors and physicians are banned from referring to small, independent PT clinics like yours and CASH PT is outlawed.
PT’s are asking for $250k per year, with 26 weeks PTO, and in California, PT’s are paid that amount NOT to work.
Believe me when I say the future is bleak for PT’s in private practice … and there’s simply no way to make money in the future if you’re a private practice owner UNLESS you do something to correct the course of your FUTURE.
It’s why we need to act NOW, to RE-WRITE the course of your future…
Sure, that last part was light-hearted humour highlighting just how bad the PT profession is becoming…
But, there IS a serious nature to the circumstances that are right now conspiring against you.
It remains a fact that many doctors DO NOT want to refer to small, independent clinics, insurance is DROPPING yet again (Medicare just announced another 3% cut for 2025), patients have less money in their pocket than ever, staff PT want starting salaries close to $100,000 – more in California and NYC – and even once very reliable marketing sources like Google and Facebook are becoming so expensive that it’s almost impossible to make work if you don’t know exactly what you are doing
Let’s change all that…
Set your destination time as October 18th, 2024, and the location Orlando, and get ready for the biggest Marketing Event of the year for Private Practice Owners like you.
Come and discover all of the opportunities that are available to you to make the next 12 months and beyond your best EVER.
Together, along with 250+ other owners, we can make the future much brighter, and way more PROFITABLE.
When you attend the 3rd, always sold out, Annual PPM LIVE event, the ultimate in PT Marketing super conferences, you’re going to discover a whole new world of opportunity that gives you a stunning chance of THRIVING, despite all of the doom and gloom around you. Including, but not limited to:
Imagine if you had owned the same computer or phone for 10 years and never updated the operating system. To be blunt, that’s what most PT clinic marketing looks like in 2024. Google has changed, Facebook’s advertising platform is almost un-recognizable from a year ago and now there’s the meteoric rise of advertising on Instagram, not to mention that banner/display ads are working better than ever.
Just one change in the last few WEEKS alone: Facebook forms DO NOT bring the best leads. You’ve got to do something else now…
At PPM LIVE we’ll have a special focus on how you can revolutionize your own online marketing and have new clients finding you 24/7.
From the mobile takeover, to the extraordinary rise of Instagram, the remarkable power of Artificial Intelligence at Google and Facebook, plus the Social Media revolution and so much more, we are quite literally living in a new online world, so your business needs an social media and website reboot and upgrade.
PPM LIVE 2024 is the place for that to happen. You will be immersed in the world’s most powerful strategies as I share with you dozens of social media and website breakthroughs – including how to turn yourself into an EXPERT overnight. Sorting out MY own website was a real turning point for my clinic growth. It could be the same for you at PPM LIVE 24…
Has there ever been anything bigger that AI? Not since the internet have we seen anything like the total takeover of one thing. The potential for you to be using AI is not for debate. That you should be using it is not for debate. The AI revolution is well and truly here and it’s not going away. What will happen is that 99% of the PT industry will overlook it and wait five years before diving into it. I won’t be one of them.
The time is NOW to get in on the AI Gold Rush and turn it into YOUR advantage. Whether you want to increase marketing ROI, get a better ranking website, or you’re wanting to streamline systems in your business to free up time and grow faster – AI can help you do it. Come and find out how at PPM LIVE 24…
Many PT businesses have quite rightly spent the last few years in survival mode. Putting out a series of fires just to keep going, borrowing money to cover costs and trying to stay afloat. Many were directly impacted by Covid. Others by staffing issues. Everyone has been impacted by an uncertain customer base over the last 4 years.
It’s hard to focus on profit margins when you’re battling to keep the doors open or figuring out how to manage a team who have endless job opportunities elsewhere. But the reality of the post-pandemic world is that you having high profit margins is essential to cover the increased costs of marketing and staff – and absolutely vital if you are going to extract true wealth from your physio business.
There are multiple ways to increase profits, and we’ll be covering several at PPM LIVE 2024
You cannot take your Private Practice from where it is now to where you want it to be without great people. It’s just a fact. To GROW your PROFITS (without growing your own workload) you need to hire great people. Those people could be employees in a larger, growing practice, or freelancers, virtual assistants and part-time support in a new start up. But if you try to achieve entrepreneurial greatness on your own, you will fail. Case closed.
We’ve always known this and what makes this BIG Event different to any other is we will shine a MASSIVE spotlight on the best recruitment, hiring and management of people strategies to give you the edge over the rest of the profession moaning about the ‘labour shortage’ in their town.
The skills, strategies and mindset that got you to where you are now are not going to be sufficient to get you where you want to be. It’s true that PT businesses hit a series of growth ceilings at various points on the journey (…perhaps you are stuck in one now?) and you only break through those ceilings when the owner of the business radically changes their approach to take them on the next stage of the journey.
One example is your approach to time. As your business grows, it requires a radical shift in how you use your time. You need to create what I call a Time Revolution in your life. I’ve grown my business with one hard and fast rule: my time is the most valuable thing I’ve got and I must always have AMPLE of it for my young family. My business success cannot come at the expense of being with my kids at night for dinner or never around to see soccer games on a weekend.
At PPM LIVE 24, I’ll be sharing key insights into how to accelerate the growth of your physio business – and how to create a structure for your business and your life that enables you to achieve that growth with ease (…instead of struggle and sacrifice).
Most PT clinics get going with their marketing only to realize they have a SALES and CONVERSION problem. And that is a BIG problem because patients saying YES is obviously the lifeblood of your Practice. The only ones who don’t have a conversion problem are the ones who’s prices are too LOW (…but they have another, bigger problem: ZERO profit).
Getting enough of the RIGHT patients is the number-one problem in virtually every PT business. When you solve that problem and choose how many patients you have, you then have enough money flowing in to solve all the other business challenges.
At PPM LIVE 24, we’re going to turn your PT business into a sales and conversion machine – charging the right prices – to make more profit than you ever have done before.
There’s 4 Seat Types To Choose – Here’s A Quick Overview Of How It Works:
What I think you will be surprised by is how cheap it is to attend PPM LIVE and rewrite your future. The last two years tickets were sold at the STARTING price of $1000.
Thanks to our main sponsor, PtEverywhere, your ticket is almost free. PtEverywhere has paid for almost this whole event and as a result we’re able to give you a ticket that I ordinarily would charge over $1000, for a fraction of that cost. Whenever you see this page, right now is the lowest price you’ll get.
(FYI, we release tickets in batches of 20 and when they’re sold, we raise the prices).
Please also note, this is a NEW CLIENT APPRECIATION EVENT – meaning, we’re giving new clients an opportunity to come to this event using the Silver, Gold or All Access option.
If you’ve never been to one of my events, or you have not been for more than a YEAR, you’re welcome to select ‘Silver’, ‘Gold’ or ‘All Access’ option.
However, if you’ve been to an event recently – in Dublin, London, Las Vegas or New Jersey, and you’re wanting to come, please use the fourth option – the General Admission ticket.
In this amazing PRE-DAY to PPM LIVE, here’s what I am going to show you:
At this amazing pre-day session, I’ll teach you everything I know about making money from workshops in just 5 hours, PLUS, I’ll also spend 30 minutes at the end showing you behind the scenes of the amazing new “Ultimate Workshop Machine” I’ve built that gives you an opportunity to partner with me and my Team so we can GUARANTEE that you are successful from the very first time you run a Workshop. This will take place in the last 30 minutes of the day.
– you can’t keep relying upon doctors and referrals from past patients. There is another way and you have to find it and implement it as though the FUTURE of your business depends upon it. You need MULTIPLE lead sources and at PPM LIVE you will discover the ones that are working NOW
– it seems to be taking a lot longer for patients to decide to commit to PT. Understandable given the volatile nature of the economy and inflation. There’s now a LAG time between lead and conversion (especially from online leads) and it’s getting longer for people to say yes – especially in the CASH PT setting. Come to PPM and find out all of the different options you’ve got for REVERSING this trend.
– this one REALLY changed my life. I had no idea you could make so much money from something that costs virtually nothing to implement. It just requires a change in YOUR thinking. In these days where the barrier to entry for starting a PT clinic is so low, you becoming an AUTHORITY in your market place is NOT an option. It’s a MUST.
– most of us put so much emphasis on acquiring new clients, that we forget that the easiest way to make more money is found in selling to existing clients. It’s actually 30-50 X easier to sell to an existing customer than a new one. I’ll show you precisely how to do it at PPM LIVE
– that REALLY ARE the future of your online marketing – whether you’re pinning your hopes on Google, Facebook, Social media or having the best automated systems running your clinic – AI is going to be at the heart of it all for a very long time. Come to PPM LIVE, discover for yourself what opportunity is there for you and your clinic, and get ahead of the pack.
– every day I hear from PT business owners who’s growth is being held back by the recruitment problem. In some cases, many cases, recruitment is the single biggest barrier to growth. I’m growing my own team, now over 50 people strong, and we’ve created many successful recruitment campaigns for our clients.
Fixing the recruitment problem is the classic case of needing to work SMARTER, not harder. Providing your open to implementing strategies that your competitors don’t know about, your much closer than you may think to building the ideal team more easily than most people think.
– Fact: It’s impossible to grow a highly successful PT business if you are battling it out with the competition on price. I have a very simple philosophy when it comes to choosing prices: If you’re average – charge average. If you’re the best, or better than the rest, then charge MORE THAN THE REST. If your profit margins have been squeezed lately, inflation, staff pay raise requests, etc, etc then it’s imperative you come and learn how to sell at higher price.
– Every PT clinic owner I speak to KNOWS they should be using social media better but frankly, most simply do not know where to start. And it’s not their fault. They’re being bombarded with so much BS about social media, it can be overwhelming to know where to begin.
– you might have big aspirations to grow your business but if the business isn’t running on the right SYSTEMS, preferably AUTOMATED, then growth is almost impossible. Come to PPM LIVE and you’ll discover the technology that is available to you that will automate your practice and help you grow it faster and easier.
– all of the above is great, but if there’s anything worth coming to PPM LIVE for, I believe it is to surround yourself with other, likeminded entrepreneurs. It’s LONELY running a PT business and the reason you find it so hard to make big decisions is because you’re trying to make them all on your own.
Coming to an event like this allows you to build your network of peers, find people you can ask questions and get great answers, as well as learn from others who are a step or two ahead of you on the journey. My events attracted the most ambitions and most success driven clinic owners from across the world. I know you will LOVE sitting next to them all in Orlando.
Every size and type of physio, physical therapy and rehab practice will be at PPM LIVE 2024, from brand-new start-ups in small towns across the USA, to multimillion-dollar pain and rehab businesses in New York. The event is for you regardless of what type of practice you are, and whatever country you live.
My seminars have always attracted the best of the best practice owners from all across the UK, Canada, Europe and as far away as Australia and Brunei and Dubai.
What type of clinic or where you’re from matters not.
We do not rule you in or out just because you run a pelvic floor or sports injury business, or any other pain/movement practice. No. What matters most is your ambition and how hungry you are to get to the next level. If you are ready to grow, we want to see you here.
We will have one-person start-ups and newer businesses at the Big Event, but if you are one of the many growing and larger physio businesses coming, it is very, very important that all of your colleagues share your vision for the future and how you are going to get there.
So, I strongly encourage you to bring your work colleagues – physio, admin, marketer – and to make it very easy, you can bring as many colleagues as you want for the same price as YOUR ticket.
At the event we will have special sessions delivered by my TEAM to help your TEAM understand how to work better, faster, support you more and buy into your goals and vision even more. When you get them back – you won’t recognize them!
Many entrepreneurs also want their partners to share this experience so they have a better understanding of ‘Planet Paul’ and what it means for their future. So you are also welcome to bring your partner for $597.
(‘Partner’ is defined as husband, wife, someone you live with – or someone you would like to live with!)
But, be sure to be one of the first 25 to claim the special pricing. Reserve your place now to avoid missing out.
I am so certain that your decision to attend PPM LIVE 2024 will change the course of your business life – and equally convinced that missing it would be a terrible mistake of epic and costly proportions – I am willing to offer you the most extraordinary and powerful Guarantee I have ever offered.
Here it is: If at ANY time during the conference you feel you made a mistake and aren’t receiving value, or are disappointed with the content and experience, you can simply hand your materials in at the back table to let us know. You’ll receive a full and complete refund for your ticket, PLUS an additional $500 to cover travel expenses. You must let us know BEFORE THE END OF DAY 2 to get your refund.
And, just to make sure no mistakes can be made here:
If you purchase an in-person ticket and later find you cannot attend, simply let us know before close of business, October 10th to get a full refund.
You are also permitted to let another person attend in your place (please let us know before they show up).
If you have to cancel AFTER October 10th, 2024, you will not receive a refund but will be given a full, complete virtual pass so you don’t miss out on the event completely and you’ll get lifetime access to the recordings. This is a separate policy from our better-than-money-back guarantee.
DEADLINE: 10PM EST, October 7th
My team and I can’t wait to meet you – and as a result, we’ve gone out of our way to find one of the best hotels in Orlando to spend the weekend with you.
When you book your seat, you will immediately be sent the location of the hotel (and a discount booking link*) that is just 20 minutes in an Uber from Orlando International Airport.
*We have a limited number of rooms RESERVED AT THE HOTEL WITH DEEPLY DISCOUNTED RATES and so booking your ticket for the event NOW is advised to avoid paying more for your hotel later. The hotel is right next to SEAWORLD and just minutes from Universal studios, just 20 minutes drive to Disney World.
There will be a LOT of things happening in the hotel across the weekend that you will want to be part of so do everything you can to make sure you are with us.
Don’t forget, there’s a strong chance that just one conversation at breakfast or in the ELEVATOR will make you $10,000s.
Yes, it’s tempting to look at this event and come up with a reason / excuse why you can’t come.
Maybe you’re busy that weekend, or just think you’re too busy in general to leave for a few days.
Maybe you might have to have an uncomfortable conversation with your significant other who doesn’t understand where you will be going or why.
All of those excuses are valid.
But the fact is your PT business will not fix itself.
If you stay at home, or keep on being busy being busy, then nothing is going to change.
If you’re SERIOUS about your business and have GENUINE growth ambitions, and you’re FED up and sick of the lack of progress you’ve made in recent years, this could very well be the event that changes all of that for you.
For your sake, please think VERY carefully about coming but don’t take too long.
One last thing:
Please take your seat at 9.25am on Friday 18th October… you do NOT want to miss the spectacular opening ceremony that I have created to get this years event off to a LIGHTNING fast start.
Please make the right decision to join us and I look forward to seeing you in Orlando at PPM LIVE.
Paul Gough
P.S Got questions? Email paul@paulgough.com and expect a speedy reply… alternatively, see the list of the most common ones below:
YES! I strongly encourage you to bring your work colleagues – physio, admin, marketer, office manager – everyone – and to make it very easy, you can bring as many colleagues as you want for half price. Please also remember that your team is probably craving an experience to get out of their normal environment, and focus with you on creating a great future for all of you.
At the event we will have special sessions delivered by my team to help your TEAM understand how to work better, faster, support you more and buy into your goals and vision even more. When you get them back – you won’t recognize them!
The price of the GOLD VIP 3-day ticket (most popular) is $597. There’s also the SILVER option for just $297. Depending upon when you book, there may be an early booking discount. If you see one today, please book now to lock in that price as it is likely to increase many times between now and the event and possibly in the next few days.
Note: We allocate discounted tickets in limited quantities – usually in batches of 10 and when they’re gone that is when we raise the price again.
YES!!!!! Staying at the hotel is 100% advisable. There will be 100+ practice owners in the hotel all weekend and some of the best conversations happen at breakfast or in the elevator or at the coffee shop.
We have a limited number of VERY DISCOUNTED rooms so if you book your ticket now you may be able to get one of them and save money on staying in one of Orlando’s best hotels.
At LEAST 60% of the sessions will be from Paul. The others will be shared between the keynote speakers, members of Paul’s own team who will be sharing their insights into things like how we do recruitment, marketing and of course, what it is like to work for Paul.
You will also hear from other PT clinic owners sharing their inspiring stories of success and the decisions they’ve made and action they’ve taken to make more money while simultaneously stepping back from patient care.
Just $497 (SILVER ticket) or $797 (GOLD).
Saving $500 depending upon which one you choose.